brand strategist & storyteller
creative copy that captivates & converts
words are kind of my thing…
I won $10 in a creative writing contest in the 6th grade, so I guess you could say I've been writing professionally for more than 25 years ;).
I'm a creative copywriter A.K.A. the one all my friends call when they need to write a post-interview email or update their dating profile.
I've worked in fashion, beauty, skincare, health and fitness, and luxury interior design. But I’m always looking for my next niche. Ice cream brand? Gimme the scoop. Baby brand? It’s an emphatic “YES” for this new mom.
My clients span from start-up celeb brands to nationally-recognized, global names like about-face Beauty by Halsey, JLo Beauty, YSE Beauty by Molly Sims, Rent the Runway, Kora Organics by Miranda Kerr, IGK Hair, obé fitness, Bumble and bumble, SoulCycle, and Victoria’s Secret.
Beyond pushing my creative limits, my favorite thing about writing is helping brands and people tell their unique stories.