Copy that gets around (in a good way).
Spotted: in your inbox, your feed, your Sephora bag, your actual mailbox.
The Highlight Reel
☆
The Highlight Reel ☆
I’ve written hundreds of emails, texts, PDPs, banners, landing pages — you name it. Speaking of… I do that, too. I’ve named shades, brands, and campaigns galore. Here are a few favorites.
Product, Brand & Shade Naming
Clever, catchy, ownable. These are the names that made the cut (and made it to shelves).
Hero Product Naming
Named Lovebeam, a glow product that needed to feel dreamy and bold. Also wrote all the teaser, launch, and PDP copy to match.
Full Line Renaming
Rebranded their voice and renamed 13 tools (+ all PDPs), including my fave: Vent Sesh — a steam straightener with steam vent tech + a “chatty” and on-brand name.
Produt Naming + Shade Naming
Named Smokestick and the full suite of shades: Smoking Gun, Close But No Cigar, Stoke The Flames, Purple Haze, Dawn To Dusk, Hotbox (plus, pdp + campaign copy)
Brand Naming
Developed the name Parívie for Paris Hilton’s debut skincare line — a luxe, modern blend of Paris and vie (French for life).
Category Launch + Product Naming
I named their first-ever heat protection line and helped launch Sheglam’s hair category — blending viral-worthy language with hot tool tech.
Category Product Naming
Named all three body care launches under JLo’s skincare line. Yep, I got to name the world’s most iconic booty’s booty balm.
Long-form & Printed
Yep, people still do that. Package inserts, branded merch, retail & more.
Random & Fun
Campaigns, taglines & one-offs that make me smile.
Add to Cart-Worthy Product Pages
From beauty to bikinis, I’ve helped hundreds of SKUs find their voice.
Loyalty Programs
Named the program, built the tiers, wrote the emails. All in the name of loyalty.
If you like what you see…
Hire Me ;)
… aaand here’s what you *won’t* see below (because it’s too dang hard to show here):
Brand Voice Guidelines
Brand Identity + Positioning
Campaign Pitch Decks
360 Marketing Campaigns
Paid Media
Email Drip Sequences + Campaigns